Overview
Mengantar is a logistics platform designed to provide online sellers, businesses, and individual senders with a seamless and data-driven shipping experience. The goal was to create a landing page that effectively communicates Mengantar’s value proposition while ensuring a smooth user journey for potential customers.
Role
Product Designer
Industry
Logistic
Goals
The primary goals for the redesign were:
Align with Brand Identity: Ensure consistency with Mengantar’s core values and personality
What we did
Brand identity alignment
Organized collaborative sessions to realign the brand identity, transforming implicit brand assumptions into clear, actionable messaging.
During the workshop, we conducted several activities to define our brand direction, including:
Identifying our Target Audience
Voting on our Brand Archetype
Defining our Core Values, Attributes, and Benefits
Establishing our Brand Personality
Crafting our Value Proposition
Sketching our Information Architecture
The summary of our brainstorming session is as follows:
Target Audience
Online Sellers & Small Businesses Entrepreneurs selling on marketplaces and social media who need fast, secure, and affordable shipping solutions.
Casual Senders (Individuals)
People who want a simple and transparent way to send packages
Archetype
The Caregiver & The Creator
Mengantar acts as a Caregiver, ensuring a secure and reliable shipping experience. At the same time, it embodies the Creator, providing innovative, data-driven logistics solutions.
Our Value
Reliability – Ensuring every package arrives safely.
Efficiency – Simplifying the shipping process with comprehensive features.
Trustworthiness – Transparent pricing and accurate delivery estimates.
Value Proposition
Secure, efficient, and transparent shipping solutions designed to help businesses and individuals send with confidence.
Attributes & Benefits
Real-time Tracking so that users can monitor their packages anytime.
Data Visualization so that users can analyze their shipping performance.
Multi-Logistics Support so that users have a flexibility to choose from various shipping providers.
COD Services so that users have easier transactions for businesses and customers.
Smart Dashboard so that users can simplifies logistics management in one platform.
Brand Personality
Reliable – A trusted partner for all shipping needs.
Friendly – Approachable and easy to use for everyone.
Innovative – Constantly evolving to improve logistics efficiency.
Supportive – Helping businesses and individuals streamline their shipping.
Information Architecture
Once we have all the necessary information about the brand, I begin by creating initial layout sketches to establish the content hierarchy. Alongside this, I draft a copywriting outline to ensure alignment with our stakeholders early in the process.
Exploring Multiple Hero Sections
Before diving into designing the entire landing page, I plan to create several hero section options. This approach allows us to align stakeholders on the design direction early in the process. By iterating on multiple hero designs first, we can gather quick feedback and ensure alignment before committing to the full page layout.
Finalizing the hero section early helps avoid major rework later if the initial direction doesn’t resonate. It’s much easier to iterate on a smaller section than to revise an entire landing page after investing significant time and effort.
In short, designing multiple hero section options first ensures the landing page starts with a strong, validated foundation, leading to a more effective and cohesive final design.
Final look of our landing page
After gathering feedback from stakeholders on the options we presented, we ultimately selected a clean, modern interface that aligns with the brand's personality. Here is the final design.
Impact
Results & Key Takeaways
Enhanced user engagement and increased sign-ups.
Clearer messaging leading to higher conversion rates.
More intuitive design, improving navigation and user satisfaction.
Stronger brand positioning with a modernized aesthetic.